April 3, 2025   /   , , , , , , , , , , , ,

Mercer CEO Juan Carlos Bueno to speak at the COFI 2025 Convention

Prince George, BC – The COFI 2025 Convention, a major annual event hosted by the Council of Forest Industries (COFI), the voice of the forest industry in British Columbia, will take place April 2-4. Mercer International, a long-standing COFI member, will be represented at this important gathering by its CEO, Juan Carlos Bueno.

Focus on challenges and collaboration

This year’s conference will address the pressing challenges facing British Columbia’s forestry sector, including U.S. tariffs, geopolitical uncertainties, and industry-wide difficulties. A key part of the program is the panel “Calm, Cool & Collaborative: Leadership for Turbulent Times,” which focuses on strong leadership and collaboration to ensure a sustainable and competitive future for the sector.

High-level participants discuss leadership strategies

Juan Carlos Bueno, President and CEO of Mercer International, will participate in this panel on Friday, April 4. Together with Ravi Parmar, Minister of Forests, Province of BC, Chief Councillor John Jack, Huu-ay-aht First Nation, and Lisa Dominato, Councillor, City of Vancouver, he will discuss effective leadership strategies in times of change, moderated by Greg Stewart, President of Sinclar Group Forest Products Ltd. and Chairman of the COFI Board of Directors.

Other highlights of the conference

The COFI 2025 Convention in Prince George brings together leaders from the forestry industry, government and indigenous communities to discuss the future of the sector. The focus is on economic perspectives, global market strategies and sustainable innovations. Particular attention is paid to Canadian-American trade relations and strengthening the domestic market for British Columbia wood products.

Mercer International’s participation underscores the company’s commitment to Canada’s forestry sector and its proactive approach to shaping a resilient and collaborative future for the industry.

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